ジョブスナップショット


勤務地:
Tokyo
雇用形態:
正社員
分野:
Sales & Marketing
ジョブID:
520885

ジョブサマリー


JOB TITLE: CRM Manager
LOCATION: Tokyo, Japan


MAIN PURPOSES
The CRM Manager implements locally the Client Relations Strategy of the Brand. His/Her main objective is to increase Client acquisition, Satisfaction & Loyalty, within an omni-channel environment, including boutiques, wholesale network, digital and Contact Center.

KEY RESPONSIBILITIES:
Key responsibility 1: Client Data Base & Intelligence

  • Develop the local client data base from all sources (Retail, Web, Contact Center, wholesale dealers) with Registration rate as a key indicator.
  • Implement recruitment action and tools with careful attention on local legislation and privacy policy.
  • Regularly assess, clean and analyze the quality of Client data base
  • Be the referent in your market in terms of Client Intelligence and local specificities of Client profiles.
  • Accountable of the client data Registration rate in boutiques.
  • Extend CRM Client data capture to wholesale network.


Key responsibility 2: CRM Programs

  • Sets strategy for client Loyalty, adapting them to the local market.
  • Segment clientele & define and ensure effective Contact plan implementation according to Client target.
  • Ensure Operational excellence in delivering the Central strategy, esp. ensuring high-level of execution.
  • Planning / Setting up / Targeting / Coordination & Monitoring Direct Mailing campaign.


Key responsibility 3: eCRM

  • Create the Yearly e-CRM local contact plan, according to e-CRM segmentation, global plan, and local campaign needs.
  • Ensure the campaign deployment and monitoring.


Key responsibility 4: Performance Monitoring

  • Monitor and communicate results to Management of all CRM activities, with careful attentions on ROI.


Key responsibility 5 : Client Intelligence IT Tools

  • In charge to support the development of CRM IT Projects: SAP/CDB, Booster, CIS.
  • Request improvements according to business needs and support the central team on tests of the updated versions.



SKILLS :

  • Great sensitivity to clients needs & aspirations
  • Analytical
  • Innovative
  • Great interpersonal skills
  • Communication skills
  • Client & Service Oriented
  • Strong business sense
  • Result-oriented
  • Ability to interact with a wide variety of people
  • Team player
  • Native level Japanese
  • Business level English